ANZ Sponsorship Announcement for RWC 2011
ANZ had just signed up to become a worldwide partner of RWC 2011 and were planning a high impact launch event in Auckland’s Viaduct Harbour.
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ARTA - Morningside 4 Life
Auckland Regional Transport Authority (ARTA) were embarking on the redevelopment of key railway stations prior to the RWC 2011. Their plan for Morningside was to dress the station with murals depicting scenes from the iconic TV series bro’Town, but they didn’t want the long lasting effects of painted murals on their newly finished platform surfaces.
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Mini Soho
DRAFTFCB were working on a multi-platform media campaign to promote the launch of the new Mini Soho limited editions. They had a raft of creative concepts which they were implementing to stimulate potential purchaser interest via a mixture of main-stream and non-traditional media. The Cossack Consultancy pitched a unique concept for inclusion within this communication mix.
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Universal Pictures - Bruno DVD Launch
Universal Pictures NZ were working on an above-the-line marketing campaign to announce the release of Bruno on DVD. They came up with a unique idea for a billboard concept and put this into action with their local agency.
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TelstraClear - Launch of MobileAdVert
TelstraClear briefed Cossack to come up with a new kind of mobile advertising display for their business communications team. They wanted to steer away from traditional bus formats and make their advertising dollars work harder.
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Mad Men
DRAFTFCB wanted to bring the opening sequence of hit TV series Mad Men to life with some clever graphics of the falling man applied to a glass office building in Auckland CBD. What better location than the Philips Fox Tower, in the heart of the city to showcase this creativity.
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Coke Zero
Coke Zero was gathering messages of support for the All Blacks in the run up to the Rugby World Cup 2011. They wanted to support their book tour with something a little more hi-tech and funky so this was our solution.
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Panadol
Naked Communications came up with a cool idea for GlaxoSmithKline’s ‘Panadol Summer.’ Cossack’s part was to provide a giant LED screen to go on a roadshow across New Zealand to show live broadcast of the Australian Open tennis. Working closely with our friends at Copper Brand Experience we pulled together the screen and all associated broadcast equipment to make this work. We even dressed the screen with a giant banner to really push the brand across with the activation.
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Stuff.co.nz
The creative concept was ambitious, to create a feeling of Times Square in downtown Auckland for stuff.co.nz. Working with Josh and Jamie at Assignment, the brief was to bring the scale and excitement of a giant LED display into the city, allowing workers to look out the window of their office building and see stuff.co.nz blazing on the skyline, with breaking news live on screen.
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